Adore Beauty is heading to Westfield Chermside, bringing one of Australia’s most recognised online beauty retailers into the heart of the northside community.
Store Opening And Location
The store will open on 11 December at 9am, and the first 300 customers will receive a goodie bag. Every purchase during the launch will also include a mini Tim Tam.
Westfield Chermside’s directory confirms the location beside the cinema stairs on Level 1, offering a simple spot for locals visiting the busy shopping precinct. The store description notes that it will carry products for skincare, haircare, fragrance and makeup, along with features usually found on the online platform.
What Shoppers Will Find Inside
The store is expected to feature more than 100 brands, including established names across skincare, premium fragrance, professional haircare and popular makeup lines. A dedicated K-Beauty section will be part of the layout. Shoppers will find in-store dermal therapists who will provide consultations, LED treatments, facials and skin analysis.
A private treatment room will support monthly product showcases and specialist sessions. Digital kiosks will link customers to the full online catalogue of more than 14,000 products, giving access to a wide range even if certain items are not on shelves.
Expansion Across Brisbane
The Chermside opening follows the launch of the retailer’s first Queensland store earlier in the year. The move is part of a national roll-out plan to add physical stores in major centres.
The company’s leadership has described the expansion as a way to blend online strengths with personal in-store experience, helping customers receive clearer guidance while shopping.
What It Means For Local Shoppers
For the Chermside community, the new store means easier access to a wide beauty range without delivery wait times. Shoppers will gain the ability to test products and receive tailored service from trained staff.
Launch day perks add an extra draw for early visitors, and the central location within Westfield Chermside places the store in a convenient spot for residents, workers and students in surrounding suburbs. The addition strengthens the centre’s growing mix of lifestyle and beauty retailers while giving locals a new place to explore personal care products.
Published 26-November-2025
