Westfield and Disney have joined forces to transport Star Wars fans at Westfield Chermside into the heart of the galaxy with a series of immersive and interactive experiences, marking a stellar celebration of the iconic franchise in Australia and New Zealand.
This collaborative campaign introduces “A Star Wars Experience,” created exclusively for Westfield, alongside large-scale May the Fourth fan celebrations, aiming to connect fans with the beloved saga in the most authentic ways possible.
A Portal to the Galaxy
Running from 15 April to 9 May 2024, “A Star Wars Experience” at Westfield Chermside offers an immersive tour of the planet Batuu, as seen at Star Wars: Galaxy’s Edge at Disneyland Resort, California.
This exclusive event invites fans to explore a remote outpost on the galaxy’s edge, further deepening their connection to the Star Wars universe.
Additionally, thanks to a partnership between Westfield, Disney, and Flight Centre, visitors can enter a competition to win one of 10 family vacations to the amusement park in California.
Competition Details
| Westfield Members can enter to win 1 of 10 family holidays to Star Wars: Galaxy’s Edge at Disneyland Resort in California thanks to Westfield, Disney and Flight Centre. |
| Entries open 28 March to 24 April inclusive, with winners announced on 4 May 2024. |
| Competition Conditions apply, see www.westfield.com.au/terms-and-conditions. NSW/ACT/WA/QLD/SA & VIC res 16+ only. |
| Must be a Westfield member with access to the Westfield App. Ends: 29 April, 2024. Max 1 entry permitted p/person p/day p/centre (max 5 entries per day). Draw: 3 Amy Cl Wyong NSW 2259 at 12pm (noon) AEST on 2/5/24. Winners’ names published in the App on 4/5/24. |
Spark Stations and More
To combat school holiday boredom, Westfield Chermside and other centres have introduced “Spark Stations,” featuring Star Wars-inspired activities to entertain families and fans, ensuring the Force is strong with visitors of all ages:
- Balloon bending to create iconic characters, spaceships and lightsabers
- Arts and crafts activities
- Face painting of iconic Star Wars characters
- And more surprise and delight moments
A Universe of Excitement
Jacqui Waine, Westfield’s General Manager of Marketing and Community, and Tim Everett, Vice President and General Manager of Consumer Products at The Walt Disney Company Australia & New Zealand, expressed their thrill at bringing such a rich tapestry of Star Wars experiences to fans.
“We’re thrilled to be bringing a slice of the Star Wars universe to Westfield destinations with ‘Spark Excitement,’” Ms Waine said. “Through our unique collaboration with Disney, we’re proud to offer experiences for fans and customers of all ages to celebrate the Star Wars universe. It’s going to be a fantastic couple of months, and we know our customers are going to love it.”
“We are so thrilled to continue our collaboration with Westfield, sparking excitement, adventure and bringing the Disney magic to their customers and our fans throughout 2024,” Mr Everett said.
This collaboration is just the beginning. Plans to “Spark Joy in the Everyday at Westfield” throughout 2024 are underway, also celebrating Marvel (“Spark Adventure”) and Disney Princess (“Spark Magic”) franchises.
Published 11-April-2024