Westfield Chermside Welcomes Ella Baché Revival

Facing the looming possibility of closure earlier this year, the fate of Westfield Chermside Ella Baché hung in the balance. That has changed, thanks to beauty enthusiast Jenny Gibson the woman behind the launch of the beauty brand’s largest salon yet, located in Westfield Chermside

Jenny Gibson, renowned for her success in spas across Ipswich, Brookside, and Springfield, stepped in to save the beleaguered salon, breathing new life into the brand.

Ella Baché embodies a tradition steeped in beauty for over 70 illustrious years. Gibson reveres this legacy, fostering a familial environment within the salon. It’s a celebration of diversity, with a team predominantly comprising women from various age groups.

Ella Bache Chermside
Photo Credit: Ella Bache/Facebook

The dynamic businesswoman finds immense delight in witnessing heartwarming connections take place in the salon everyday. Mothers pamper daughters, sisters bond, and friends revel in shared spa experiences. Ella Bache Chermside has transformed into more than a salon—it’s a sanctuary for cherished moments.

Central to Ella Baché Chermside’s ethos is their dedication to providing an unparalleled skincare experience. Education, personalised service, and a touch of emotional support—akin to counselling—are the pillars upon which they’ve built their reputation.

Amidst the allure and rejuvenation, Ms Gibson imparts a crucial skincare tip to all residents: prioritise sun protection. Understanding Queensland’s high skin cancer rates, she emphasises the significance of investing in skincare and advocates for the use of SPF products.

With a team of 38 dedicated Skin Therapists, Gibson is geared to elevate the skincare journey for Chermside’s discerning residents. Ella Baché’s reopening isn’t just about business—it’s a celebration of empowerment, bonding, and the art of skincare.

Residents of Chermside can anticipate not just a beauty salon but an experience crafted to foster happiness and confidence through radiant, healthy skin.

Published 2-December-2023

Ella Bache Salon Chermside’s Future Uncertain as Logan-Based Sister Closes

The continued Covid pandemic’s negative effects on businesses around the world have forced the Ella Bache beauty salon franchise to close another location. The future of Ella Bache salon at Brisbane’s Westfield Chermside is currently unknown.

The Logan-based salon that has been serving customers for 19 years permanently closed its doors, leaving both customers and employees with heartfelt memories and a sense of loss.

Owner of the EBQ Nominees firm, which ran three Ella Bache salons, Roslyn Rudd, announced the closure with sadness. She attributed the difficult choice to the Covid pandemic’s extensive impacts, which have left numerous businesses around the world facing economic hardship and uncertainty.

This is not Ms. Rudd’s company’s first setback; in 2021, their Brisbane branch in Toowong suffered the same fate, which led to its closure. Businesses, particularly those engaged in the retail and service sectors, have found it increasingly challenging to survive as a result of the ongoing pandemic and the ensuing economic difficulties.

An EBQ Nominees liquidator had been selected, and the Chermside store was specifically mentioned in a winding-up notice published by the Australian Securities and Investment Commision. However, no official announcement regarding the Chermside salon’s future has been made at this time.

The devoted customers of the salon, who had been an important part of their journey for more than 19 years, received a touching statement from Ms. Rudd that she shared on Instagram. In the message, she expressed her regret and gratitude to them. 

She disclosed that the mall had given them a challenging choice: either move because their lease was about to expire, or leave. They took the unfortunate decision to close its Logan Hyperdome location because the financial burden brought on by the pandemic prevented them from making more investments in a new salon.

‘Financially, after all of the COVD impacts to our business these past years, we are unable to reinvest in a new salon.

“To all our valued clients, we are sadly advising that as our lease has finished we have faced a terrible decision from the shopping centre to relocate or leave,” her message reads.

‘So we have finished at the Logan Hyperdome with the salon now closed.

‘Thank you for allowing us to be a part of your lives these past 19-plus years.

‘Our staff and I will always remember our shared memories of your visits some for so many, many years.’