Coles has launched a new campaign for Guide Dogs at its Chermside location, an initiative that has since been rolled out across all Coles supermarkets nationwide. The fundraising drive aims to provide support to Australians affected by low vision or blindness through the work of Guide Dogs.
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Funds raised will help support the work of Guide Dogs across Australia, to support people like retired Occupational Therapist Anne-Marie Caulton from the Gold Coast.
Anne-Marie, who was diagnosed with slow degenerative vision loss at the age of just nine, said having Guide Dog Jerry by her side has given her freedom and independence to thrive and navigate the world around her.
“I’ve been a Guide Dog Handler for approximately 16 years and Jerry is my third Guide Dog. With him by my side, I can continue my independence and life a life of my choosing. He gives me confidence to explore new places and navigate my day-to-day,” she said.
Coles will donate 5 cents to Guide Dogs when customers purchase a dog food product in-store and on Coles Online (excluding pet accessories and treatments and to a maximum of $300,000) until May 21.
In addition to purchasing a participating dog food product at Coles during the campaign, customers can also support Guide Dogs by ‘feeding’ a Donation Dog with loose change at Coles supermarkets or selected Liquorland and First Choice Liquor Market stores year-round.
Coles Group Head of Culture & Inclusion Katie Wyatt said Coles is delighted to expand its support for Guide Dogs through the new fundraiser. “Together with our customers, Coles has already raised more than $14 million over 40 years…We hope this new campaign will raise further funds and awareness.”
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The money raised from Coles Chermside and other stores will allow Guide Dogs to provide their full range of services, from breeding and training Guide Dogs to other inclusive programs supporting independence.
Published 3-May-2024