Most coffee drinkers are loyal to their local café, but The Coffee Club is hoping its new Coffee Guarantee might convince a few people to try something different. To celebrate the launch, customers can claim a free coffee by bringing in a takeaway cup from another café.
The week-long promotion (15 to 21 June) is available at participating outlets across Australia and forms part of the company’s push to showcase its specialty coffee offering. The Coffee Guarantee promises to remake any coffee free of charge if it isn’t prepared exactly as ordered.
In Chermside, The Coffee Club is at Westfield Chermside. You can view other locations here.

Breaking one of coffee’s biggest unwritten rules
Most coffee drinkers don’t shop around. Once they find a place they like, they tend to stick with it. Whether it’s the café near work, the local drive-through, or the spot they’ve visited for years, loyalty runs deep when it comes to a morning coffee order.
That makes The Coffee Club’s latest campaign a tempting proposition for even the most loyal coffee drinkers. Rather than relying on discounts, loyalty cards or app-based rewards, the company is inviting people to step outside their usual routine and try its coffee for themselves.
It’s a bold move, but one backed by a growing confidence in the product behind the counter.

Why The Coffee Club believes customers will come back
The Coffee Club’s Coffee Guarantee promises to remake a coffee free of charge if it isn’t prepared exactly as ordered. Whether it’s almond milk instead of full cream, extra hot, no sugar or a flavoured syrup, the company says customers should receive the drink they asked for.
Nikki Price, General Manager of Marketing and Product at The Coffee Club, said the guarantee reflects the company’s focus on customer satisfaction and consistency. The confidence isn’t coming from the guarantee alone.
In recent years, The Coffee Club has invested heavily in its coffee program, including training more than 1,200 baristas across Australia and introducing its specialty-grade coffee blend, Three Stories, which is roasted in Melbourne.

The company has also received recognition in major coffee competitions, including awards at the Golden Bean Awards and the title of Best Overall Chain/Large Franchise at the Golden Bean World Series.
For a brand that has spent decades serving Australians, the campaign signals a growing focus on specialty coffee and quality.
What locals need to know
The free coffee promotion runs from 15 to 21 June at participating The Coffee Club stores across Australia. To claim the offer, customers simply need to bring in a takeaway coffee cup from another café.
Whether you’re fiercely loyal to your regular coffee spot or simply curious to see what all the fuss is about, this might be one of the easiest free coffees you’ll find this year.
And if nothing else, it’s a good excuse to shake up the morning routine.
Published 15-June-2026

































